The ultimate skincare guide for Black women
Dija Ayodele takes you through the lifetime of skin, sharing transformative essentials from how to work out your skin
type to the dos and don’ts for your everyday routine. She explains the best ingredients for your skin and your budget, and the issues that Black women face: hyperpigmentation,
general skin discolouration and increased dryness.
Dija examines the concept of identity, looking at the way history has shaped how Black women express themselves in beauty and skincare, and debunks common myths and misconceptions: do darker skin tones need SPF? And is there any truth to the saying ‘Black don’t crack?’
Intelligent, informed and indispensable, this is the guide that every Black woman has been waiting for.
Dija Ayodele is a fully qualified and insured Aesthetician and the founder of West Room Aesthetics, a skincare destination for women of colour. She is also the founder of the award-winning Black Skin Directory, which connects people of colour to skincare brands and experts. With over a ten years’ experience in the aesthetics industry, Dija has is trained in everything from nails to advanced skincare. Dija is a Trustee for the Beauty Backed Trust and advises several boards including the British Beauty Council, British Association of Beauty Therapy and Cosmetology (BABTAC) and Aesthetic Medicine Journal. She has great connections with Boots No7, Glamour, Stylist and Refinery29 among others.