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Why the F*ck Can't I Change?


Gabija Toleikyte


‘I highlighted entire pages…I will absolutely be returning to this book again and again for advice’ Mama’s Book Ramblins’

Banish bad habits for good and transform your life with this ground-breaking new book from neuroscientist and behavioural coach Dr Gabija Toleikyte

Most of us want to change something about ourselves – our stress levels, weight, relationships, or our performance at work. Change is hard and emotional, but it’s not as tough as you think.


In this life-changing book, Gabija takes us on an eye-opening journey through the extraordinary human brain, explaining the science behind what makes us tick. With practical tools and simple tips, Gabija shows how you can make change happen, including:

  • What the brain needs to create new habits
  • The eight types of emotion and how to take control of them
  • The magical power of motivation and how to boost it
  • Simple ways to improve productivity
  • The secret to strengthening relationships

Inspiring and enlightening, Why the F*ck Can’t I Change? uses neuroscience and behavioural analysis to show you how you can train your brain to make change last.

Dr. Gabija Toleikyte is a neuroscientist, lecturer, and performance and wellbeing coach. She is currently a lecturer in psychology at Sheffield Hallam University. Gabija completed her PhD at University College London on the neuronal basis of memory and navigation and her PhD findings were published in one of the highest impact research journals – Nature Neuroscience – in 2017. Prior to that, she undertook award-winning academic research on Parkinson’s disease at the University of Helsinki. During her PhD Gabija has also qualified as a business coach and coached UCL academics and administrative staff. Combing her neuroscience background with coaching experience Gabija has started her own consulting company, providing coaching and seminars for organizations and the general public on the subjects including changing habits, productivity, leadership, and decision-making. Gabija is also a TEDx speaker and her work has been featured in the Guardian.

Category:  Psychology & self-help
ISBN:  9781408714164
Publisher:  Little Brown Book Group
On sale:  February 2021
List price:  R335 
Format:  Paperback
eBook ISBN 
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