Alicia Puig, Ekaterina Popova
Offering veteran insight and friendly, actionable advice from two self-made women who have helmed four successful creative businesses, this practical guide to becoming a creative entrepreneur will speak to anyone wanting to make art, be their own boss, and not have to work a second job to make ends meet.
Figuring out how to make a living from your creative work poses unique challenges and obstacles. From choosing the right business model to building a brand, from managing your time to scaling up your production-starting your own creative business often means doing it all yourself. Enter The Creative Business Handbook by Alicia Puig and Ekaterina Popova, the dynamic duo behind Create! Magazine . With its conversational tone and accessible advice, this handbook lays an essential foundation for anyone wanting to earn a living with their art-no fancy business degree required! In addition to nuts-and-bolts advice based on the authors' real-life experiences, each chapter of the book includes an interview with a creative entrepreneur from a different background and craft, and ends with action steps that will help keep you on track. Written by creative business owners for creative business owners, this is the perfect book for anyone with a vision who is ready to hit the ground running.
Ekaterina Popova is an award-winning artist based in Philadelphia. She is the founder and editor-in-chief of Create! Magazine and the CEO of the Art Queens Society, a coaching service and community dedicated to lifting up women artists.
Alicia Puig is the curator and cofounder of the gallery PxP Contemporary, the director of business operations for Create! Magazine, and an independent arts journalist. She is based in Costa Rica.