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That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph


Marc Randolph


Now with over 182 million subscribers, Netflix's triumph feels inevitable, but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. Marc Randolph's transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea that many think will never work.

What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in life: How do you begin? How do you weather disappointment and failure? What is success?

From idea generation to team building to knowing when to let go, That Will Never Work is one of the most dramatic and insightful entrepreneurial stories of our time.

Marc Randolph is a veteran Silicon Valley entrepreneur, advisor and investor. Marc was co-founder of Netflix, serving as their founding CEO, as the executive producer of their website, and as a member of their board of directors. Although best known for starting Netflix, Marc's career as an entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups, mentored rising entrepreneurs including the co-founders of Looker Data which was sold to Google for $2.6 billion and invested in numerous successful tech ventures. He is a frequent speaker at industry events, works extensively with young entrepreneur programmes, sits on the board of the environmental advocacy group 1% for the Planet, and chairs the National Outdoor Leadership School's Board of Trustees.

Category:  Business, Biographies & Memoirs
ISBN:  9781913068219
Publisher:  Octopus Publishing
On sale:  March 2021
List price:  R240 
Format:  Paperback
eBook ISBN 
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