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Shoe Dog

Category: Autobiography
ISBN:   9781471146725
Publisher:  Simon & Schuster
On sale: May 2018
List price: R240
Format: Paperback
eBook ISBN

Shoe Dog: A Memoir by the Creator of Nike


Phil Knight


In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.


Phil Knight was born in Portland, Oregon, in 1938, and decided to set up his own business at the age of 24, helped by a $50 loan from his father. That company grew into Nike, one of the most famous global brands, with current annual sales in excess of $30 billion.

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