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Hustling, Happiness, and a blow-up doll named Percy


Dale Hefer


A compelling, diverse, and often bizarre array of anecdotes that will help you navigate your business and personal lives in this most peculiar of worlds.

What do the knees of a deputy president, a flatulent rescue dog, a model with big nipples, and a purple mullet have in common? They all taught the author valuable life lessons!

Hustling, Happiness, and a Blow-Up Doll Named Percy tells moving personal stories from Dale Hefer’s life. From her award-winning marketing career to her journey to sobriety, Dale provides key life lessons and essential business tips for new and seasoned professionals – and anyone looking for a fresh and positive start.

Using humorous stories of her real-life experiences – for example, why everyone needs a blow-up doll named ‘Percy’ – Dale demonstrates how to navigate this strange world so that you, too, can find your own brand of happiness.

Dale Hefer started through-the-line advertising agency Chillibush from a suburban garage in 1998. The agency was ranked a top three South African agency by Finweek and the Financial Mail. Dale sold Chillibush in 2014 at which time it was billing more than R100m per year. During her time running the agency Dale was a finalist in the Ernst and Young Global Emerging Entrepreneur awards (she was runner up to Koos Bekker) as well as in South Africa’s Most Empowered Females in Government and Business Awards. Dale was Businesswoman of the Year in 2010. She is CEO of the Nedbank IMC and lives in Johannesburg with her two children.

Category:  Psychology & Self-help, Business
ISBN:  9781776190904
Publisher:  Jonathan Ball Publishers
On sale:  May 2021
List price:  R260 
Format:  Paperback
eBook ISBN  9781776190911 
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