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Entrepreneurial Leadership


Joel Peterson


Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson.

Many leaders see their roles as presiders/managers, with a primary focus on keeping results consistent with past performance and on budget. These kinds of leaders make important contributions but rarely leave a mark on the businesses they serve. For those wanting to make a lasting impact, new skills are required. They need to learn to launch new initiatives, inspire others, and champion innovative approaches. Joel Peterson calls these higher-level leaders “entrepreneurial leaders,” and they create durable enterprises that deliver on their promise.

After three careers, four decades of marriage and seven kids, and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel Peterson is often sought as a mentor and coach by leaders and aspiring leaders. He has worked with all types of leaders and considers the entrepreneurial leader to be the highest level of influence.

Peterson lays out a path to achieving this summit, with a series of leadership maps organized around the four essential basecamps on the path to Entrepreneurial Leadership:

  1. Establishing Trust
  2. Creating a Sense of Mission
  3. Building a Cohesive Team
  4. Executing and Delivering Results

These core philosophies, while easy to summarize, can be extremely difficult to implement. As Peterson says:

“This book of maps and mindsets is aimed at those who hope to lead others, help them achieve their best, break new barriers, change the status quo, create a legacy, develop a brand, and enjoy a life-altering experience.”

Let Entrepreneurial Leadership guide you on your journey.

Joel Peterson is the chairman of JetBlue Airways and the founding partner of Peterson Partners, a Salt Lake City-based investment management firm. Joel is on the faculty at the Graduate School of Business at Stanford University and has been since 1992. After three careers, four decades of marriage and seven kids, and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel is often sought as a mentor and coach by leaders and aspiring leaders.

Category:  Business
ISBN:  9781400216796
Publisher:  HarperCollins Publishers
On sale:  May 2021
List price:  R360 
Format:  Paperback
eBook ISBN 
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