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Backable


Suneel Gupta and Carlye Adler


A groundbreaking book that boldly claims the key to success in business is not talent, connections, or ideas, but the ability to persuade people to take a chance on potential.

‘The most successful people aren’t just brilliant – they’re backable’ DAN PINK, bestselling author of Drive


‘Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read.’ REID HOFFMAN, co-founder of LinkedIn


No one makes it alone. But there’s a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma . . . either you have ‘it’ or you don’t.

After getting rejected by every investor he pitched, Suneel Gupta had a burning question: could ‘it’ be learned?

Drawing lessons from hundreds of the world’s biggest thinkers, Suneel discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his 8-year-old daughter to clean her room.

Inside the book are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method and Pixar. Suneel used these invaluable lessons to become the New York Stock Exchange’s ‘New Face of Innovation’.

Backable reveals how the key to success is not charisma, connections, or even your CV, but rather your ability to persuade others to take a chance on you. This ground-breaking book will show you how.

 

Suneel Gupta is on the faculty at Harvard University where he teaches students how to be ‘backable’. Using the 7 steps inside the book, Suneel went from being the face of failure for the New York Times to being the ‘New Face of Innovation’ for the New York Stock Exchange. His ideas have been backed by firms like Greylock and Google Ventures, and he has invested in startups including Airbnb, Calm and SpaceX. Suneel also serves as an emissary for Gross National Happiness between the United States and the Kingdom of Bhutan. His work has been featured in The New York Times, The Wall Street Journal, Fortune and Vanity Fair. Carlye Adler is an award-winning journalist and four-time New York Times bestselling co-author-collaborator. She lives in Connecticut with her husband and two daughters.

Category:  Biography & Memoirs, Business
ISBN:  9781913068356
Publisher:  Octopus Publishing Group
On sale:  July 2021
List price:  R335 
Format:  Paperback
eBook ISBN 
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